Join Russ Broomell and Maurice Hofmann on a captivating dive into the world of brain nutrition with none other than Will Nitze, the mastermind behind the revolutionary IQBAR. After receiving an education from Harvard, Nitze’s journey from suffering chronic cognitive ailments due to a high-carb diet to rediscovering mental clarity is inspiring.
In this episode, Will provides an intimate look into the challenges of starting a nutrition company. He touches on the perils of expansion, explaining how a premature move into global markets could have detracted from the brand’s essence. Listeners will be on the edge of their seats hearing about the early days of IQBAR, when the weight of a massive client’s expectations hung in the balance as production hurdles threatened to derail the company’s promising start.
If you’ve ever wondered how dietary choices impact cognitive function or are curious about the behind-the-scenes hurdles of launching a successful nutrition brand, this episode is a must-listen!
Link: eatiqbar.com
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